Conspiracy Board Sports
Boise
2025
Born from a love of skiing, snowboarding, and the creative process behind each ride, Conspiracy Board Sports is a community-driven brand focused on craftsmanship and connection. The team approached Nelson & Neiss to bring clarity and strategy to their identity — developing a brand system that balances the grit of mountain culture with the elegance of thoughtful design.
Brief
Conspiracy Board Sports is an independent brand that blends the culture of extreme sports with environmental and artistic integrity. Founded by an avid skier and snowboarder in his mid-20’s, the goal was to design a brand that captures the name of the brand “Conspiracy,” and the connection between riders, their equipment, and the creative process behind the maintenance of every board.
Challenge
The challenge was to create a brand that stood apart from typical outdoor or sports retailers by focusing not on mass production, but on personalization and purpose. Conspiracy needed to communicate craftsmanship, artistry, and sustainability while appealing to both serious athletes and culture-driven riders.
Solution
We developed a full visual identity and creative direction inspired by the brand’s core values: Connection Inspiration, and Sustainability. The brand’s tone balances rebellion with refinement; a nod to the DIY roots of board sports and the precision of modern craftsmanship. The logo system, iconography, and textures reference vintage alien and counterculture design, paired with clean, modern typography for versatility across digital and print applications.
Key Features
Brand Strategy
Developed from the original business model emphasizing personalization and artistic recognition.
Visual Identity
Custom logo, monogram, and sub-marks adaptable for product, web, and merchandise.
Typography & Color
A strong typographic system paired with muted neutrals and high-contrast accents.
Merchandise & Mockups
Apparel, stickers, and board graphics designed for brand recognition and resale.
Tone & Messaging
Voice that celebrates independence, connection, and the human side of performance culture.
Outcome
The result is a brand identity that feels authentic, rebellious, and forward-thinking; a reflection of both craftsmanship and community. Conspiracy Board Sports stands as a modern interpretation of action-sport culture, grounded creativity and the connection between maker and rider.
