Moda Brasil
Brazil & California
2025
Based in San Diego, Moda Brasil offers timeless pieces for women who value elegance, confidence, and versatility sourced directly from Brazil. Each collection moves effortlessly from day to evening, embodying its promise: “Made in Brasil, Worn by You.” With capsule collections, exclusive sets, and bold prints, Moda Brasil represents a harmony of cultures. For Moda Brasil, we created a full brand concept as well as conducting a Homepage Website Audit before the company’s online launch.
Brief
We created to build a full brand concept for Moda Brasil. The mandate covered logo, typography, palette, brand voice, and a homepage audit. The aim: create a visual and strategic foundation that honors Brazilian craftsmanship while resonating with an international audience with clear, cohesive brand signals.
Challenge
Though the site had strong visuals and aspirational tone, the messaging felt fragmented and navigation was somewhat unclear. The homepage placed emphasis on multiple taglines that competed for attention, and there was no immediate call-to-action in the hero area.
Solution
We created a refined identity system. The logo, color palette, and type system draw from natural earthy tones and bold contrast to reflect both elegance and energy. We unified messaging structure: consolidating competing lines into one powerful hero statement, and introduced clear CTAs (“Shop the Collection,” “Discover Best Sellers”). The homepage audit suggested reorganizing the navigation (e.g. “Collections” instead of “Catalog”) and improving mobile responsiveness for overlays and typography.
Key Features
Brand Strategy
Built from the brand’s ethos of craftsmanship, femininity, and Brazilian sophistication, designed to resonate with professional women worldwide.
Visual Identity
Custom logo, emblem, and color palette inspired by Brazilian elegance and modern design principles.
Typography & Color
A balanced type system pairing refined serifs with minimalist sans-serifs; neutral tones accented with warm, natural hues.
Website Audit & UX Strategy
Refined navigation and messaging hierarchy, stronger CTAs, and improved mobile responsiveness for clarity and engagement.
Tone & Messaging
Unified the verbal identity to highlight craftsmanship, confidence, and exclusivity through clear, aspirational language.
Brand Documentation
Delivered a full brand kit with logo usage, color systems, and type hierarchy cohesive application across all media.
Outcome
The result is a brand identity and homepage concept that feels polished, intentional, and true to Moda Brasil’s DNA. The refined messaging, stronger CTAs, and visual clarity create a more intuitive journey for new visitors. The “Made in Brasil” factor now stands out as a compelling differentiator. As Moda Brasil moves toward launch, it’s positioned with confidence and ready to engage stylish, globally minded women with a voice that feels both Brazilian and Californian.
Website Audit for Moda Brasil
Before launch, Nelson & Neiss conducted a full Homepage Website Audit for Moda Brasil to ensure the digital experience matched the sophistication of the brand. The audit focused on refining hierarchy, strengthening calls-to-action, and improving user. experience, all while preserving the elegance and aspirational tone that defines Moda Brasil. Our recommendations aimed to unify the brand’s messaging and visuals, creating a seamless path from first impression to exploration, and positioning the website for a confident, successful launch.
